Before you start to write your next press release, you should consider the following questions.

Is it News?
What do I want to accomplish?
Who do I want to see the news – primary and secondary audiences
How do I want to distribute it?
Is the news time sensitive?

Is it News?
This is the most important question to ask before writing [...]

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In our previous article RSS Feeds Explained, we discussed an overview of RSS and how an RSS feed can be helpful. Today we are going to apply it directly towards the fundamental reason why you are here.
How can an RSS feed help my business?
Link Building
While most aggregators use the “nofollow” tag preventing search engines from [...]

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This is the first part of the discussion from our May 19 marketing seminar.
These free marketing seminars are held in our Elgin, Illinois office every other Monday, at 7:30 a.m. Business owners and other interested persons are invited to attend, ask questions, and hopefully learn something!
The topic was about how a business can take the [...]

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