The nice thing about Social Media is that the small business owner can compete directly with larger businesses to reach potential customers. Sure you can buy advertising and sponsor sections of various social media and that costs money, but most of the tools are free. Also, since the social media world is by its nature [...]

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When I say that I do social media marketing, it seems that business owners either get it immediately or think that I just sit online all day chatting with teenagers and college kids on facebook and MySpace. The truth though is that the social media world is much greater than just Facebook & MySpace and [...]

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