When considering press releases - or other news, most people just think about sending it via email to reporters, or maybe simply putting it up on PR Newswire or PR Web etc. and then it is fire and forget. If that is all you are doing though, you are missing out on some other methods [...]

Posted in Public Relations 4 Comments »

Before you start to write your next press release, you should consider the following questions.

Is it News?
What do I want to accomplish?
Who do I want to see the news – primary and secondary audiences
How do I want to distribute it?
Is the news time sensitive?

Is it News?
This is the most important question to ask before writing [...]

Posted in Public Relations No Comments »